AT&T Launches World Connect Advantage Plan



International postpaid add-on plan for $15 a month

AT&T (T) is offering its customers a new add-on postpaid plan called AT&T World Connect Advantage. The company announced this service on October 4, a couple of weeks before it reported its 3Q17 financial results. AT&T World Connect Advantage is priced at $15 a month per line and comes with a variety of benefits. For example, AT&T customers who sign up for this add-on postpaid service will be able to make unlimited voice calls to Mexico and Canada.

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The AT&T World Connect Advantage add-on plan also offers unlimited calls to landline numbers in 70 countries and unlimited calls to wireless numbers in 36 of the 70 countries. Additionally, AT&T’s add-on international plan also offers a discounted per-minute calling rate to more than 155 additional countries.

Domestic plan required as qualification

AT&T requires a domestic postpaid wireless voice plan to qualify for the AT&T World Connect Advantage add-on plan. As for what inspired AT&T to launch the AT&T World Connect Advantage add-on plan, Dave Albright, the company’s executive who oversees international product marketing, stated, “We’re always looking for new ways to provide value to our customers. With World Connect Advantage, we’re making it more affordable than ever for AT&T wireless customers to stay in touch with family, friends and colleagues while at home and abroad.”

Potential boost to international push

Recently, AT&T has shown strong interest in overseas expansion, which could be partly linked to the company’s search for growth beyond the US (SPY) where it has strong competition from Verizon (VZ), T-Mobile (TMUS), and Sprint (S). T-Mobile and Sprint, for instance, forced AT&T and Verizon to bring back unlimited data plans in the US to stem subscriber loss.

AT&T World Connect Advantage could boost AT&T’s international push. In 3Q17, the company reported international revenue of $2.1 billion, up 11.7% year-over-year.


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