18 Oct

Asia Presents Video Opportunities for Twitter

WRITTEN BY Ruchi Gupta

Twitter inks 35 premium video deals in Asia

According to a report by Media Partners Asia, the Asia-Pacific region is set to see explosive growth in online video revenue over the next few years. Media Partners Asia estimates that Asia-Pacific online video revenue, including advertising and subscription sales, will reach $46 billion by 2022. Twitter (TWTR) is eyeing this opportunity with the recent expansion of its video partnerships across the Asian region.

In mid-September, Twitter announced more than 35 premium video content partnerships in Asia. The video deals that Twitter announced are tied around sports, news, and entertainment. In the Asian market, the company struck sports deals with Fox Sports Asia and Australia’s Channel 7.

Asia Presents Video Opportunities for Twitter

Facebook making big bet on video

As demand for online videos grows and advertisers increase spending on digital video advertising, Internet companies such as Twitter, Facebook (FB), and Alphabet’s (GOOGL) Google have stepped up their video push. Although Twitter has been doing small-ticket video deals, Facebook is reportedly willing to pump as much as $1.0 billion into its online video business—it has launched a dedicated video section called Watch. Netflix (NFLX) and Amazon (AMZN) are some of the companies known for their big video acquisition budgets.

Asia’s online video advertising market

As shown in the chart above, Asia’s total online video market is projected to reach $17.6 billion this year and grow to $45.5 billion by 2022. For Twitter, which primarily monetizes its videos through advertising, Asia presents a huge opportunity. Asia’s online video advertising sales are expected to hit $25 billion by 2022, representing the lion’s share of the region’s $45.5 billion online video market.

Latest articles

Today, Canopy Growth announced that it acquired the Saskatchewan-based KeyLeaf Life Sciences along with entities relating to the company and its intellectual property. Here's what you need to know about the completed deal.

Yesterday, Tyson Foods (TSN) and fellow meat producers Pilgrim’s Pride (PPC) and Sanderson Farms (SAFM) took a hit to their stocks after news came out about an investigation over price-fixing allegations.

On June 24, RH (RH) was trading at $115.01, implying a rise of 21.2% since its announcement of its first-quarter earnings results on June 12. Despite the surge in its stock price, the company is still trading at a discount of 29.1% to its 52-week high.

26 Jun

Roku Stock Fell Close to 7.0% Yesterday

WRITTEN BY Aditya Raghunath

Roku stock fell 6.8% yesterday to close trading at $93.25 per share. Roku stock has lost over 9.0% in market value in the last two trading days. Prior to this pullback, Roku stock was up a whopping 235.0% year-to-date.

26 Jun

Beyond Meat Stock Up Today on New Product Launch

WRITTEN BY Rajiv Nanjapla

Today, Beyond Meat (BYND) announced that its new product, Beyond Beef, will hit markets across the US later this week.

FedEx (FDX) ended fiscal 2019 on a dismal note and reported a significant YoY decline in fourth-quarter earnings. The delivery giant posted adjusted EPS of $5.01, which was 15.2% lower than the year-ago quarter’s earnings of $5.91. The company cited sluggish revenue growth and increased expenses as the main reason behind the dismal bottom-line performance.

172.31.38.64