Will Apple’s iPhone 8 and iPhone 8 Plus Impress Customers?



iPhone and iPhone 8 Plus unveiled as well

On September 12, Apple (AAPL) launched the iPhone 8 and iPhone 8 Plus as well as the iPhone X. These devices will come in three colors and have a glass and aluminum design, retina HD display, and A11 bionic chip. Other features include wireless charging, a dual camera, and Portrait Lighting for the iPhone 8 Plus.

The devices will be available for pre-order from September 15, and customers can purchase them from stores starting September 22. According to Apple’s senior vice president of Worldwide Marketing, Philip Schiller, “iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone. iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone.”

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The iPhone 8 and iPhone 8 Plus will be available in three new finishes: silver, gold, and space gray. According to Apple, the A11 Bionic is the most powerful chip ever for a smartphone featuring a six-core CPU (central processing unit) design. The A11’s two performance cores are 25% faster than the A10, while its four efficiency cores are 70% faster.


The iPhone 8 and iPhone 8 Plus will have memory space of 64 GB and 256 GB. The starting price for the iPhone 8 will be $699 (for the 64 GB model), whereas the iPhone 8 Plus starts at $799. Customers can purchase the devices on Apple.com as well as from Apple Stores and other authorized resellers. The iPhone Upgrade Program allows customers to upgrade to an iPhone 8 with monthly payments starting at $34.5 and $39.5 for the iPhone 8 Plus. Similar to the iPhone X, customers can choose their carrier with the option of upgrading to a new iPhone every year.


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