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What eBay’s Executive Reset Indicates

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Sep. 14 2017, Updated 8:37 a.m. ET

Americas region refreshes its leadership

The recent move by eBay (EBAY) to reset its global executive team indicates that the company is keen to expand and strengthen its international presence as it pursues new growth opportunities.

The company refreshed its Americas leadership by promoting StubHub’s president, Scott Cutler, to senior vice president of its Americas marketplace business. eBay describes Cutler as a “seasoned executive with extensive global business experience.” The company is banking on Cutler’s experience to allow it to execute its strategic plans as it seeks more growth in the Americas.

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$10 billion e-commerce opportunity in the Middle East

By naming company veteran Jay Lee as the senior vice president of its EMEA (Europe, Middle East, and Africa), division eBay has demonstrated that it is thirsty for more e-commerce market share in EMEA.

The new role implies that Lee will re-energize eBay’s EMEA unit. EMEA is one of the promising e-commerce regions because of the emerging markets (EEM) in the Middle East and Africa. According to eMarketer, the e-commerce market in the Middle East could more than double to $10 billion by 2018 from ~$4.9 billion in 2015.

Amazon (AMZN) is also making a push into the Middle East in search of new growth opportunities. Amazon acquired Souq.com to expand its business to the Middle East.

$1.9 trillion revenue opportunity in the Asia-Pacific

eBay appointed Jooman Park as senior vice president for its Asia-Pacific marketplace business. This move appears to indicate that eBay is banking on Park to lead the charge against Alibaba (BABA) and JD.com (JD) in the lucrative Asia-Pacific market.

According to eMarketer, retail e-commerce sales in Asia-Pacific could grow to $1.9 trillion by 2018 from $646.9 billion in 2014, as shown in the chart above.

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