Samsung Leads the Global Smartphone Market



Samsung shipped more than 300 million smartphones in 2016

In this series, we’ll look at the leading global smartphone manufacturers. Korea-based (EWY) Samsung (SSNLF) is the world’s leading smartphone manufacturer. According to market research firm IDC, Samsung shipped 311.4 million smartphones in 2016, a fall of 3% YoY (year-over-year) compared to shipments of 320.9 million units in 2015.

At the end of 2016, Samsung led the smartphone market with a share of 21.2% compared to 22.3% in 2015. Samsung still leads the smartphone market in 2017 with shipments of 79.8 million units in 2Q17, a rise of 1.4% YoY compared to 78.6 million units in 2Q16.

Article continues below advertisement

Samsung’s performance in China and India

Smartphone manufacturers are eyeing growth in emerging markets such as China (FXI) and India (INDA) to increase shipments and drive revenues. Although global smartphone shipments fell 1.3% YoY in 2Q17 to 341.6 million units, they rose YoY in China and India.

According to Counterpoint Research, Samsung’s share in China’s smartphone market fell to 3% in 2Q17, down from 7% in 2Q16 due to competition from domestic manufacturers. However, Samsung led the smartphone market in India with a 26% share.

The markets in India and China helped offset the decline in mature markets such as the United States (SPY) and Europe. Counterpoint Research stated that the midsegment growth in India’s smartphone market was 158% YoY. This segment refers to smartphones priced between $200 and $300. Shipments in the country’s premium segment, or smartphones priced over $475, rose 35% YoY in 1Q17.


More From Market Realist