Ford’s China Sales in August 2017: Which Brands Performed Well?



Ford in China

In 2Q17, Ford Motor’s (F) revenues from Asia-Pacific rose 21% YoY (year-over-year) to $3.4 billion, up from $2.8 billion one year ago. The company cited a solid Chinese market performance as the key reason behind its higher vehicle sales and increased revenues from Asia-Pacific.

In 2Q17, Ford’s Asia-Pacific sales rose to 2.3 million vehicle units on a SAAR (seasonally adjusted annual rate) basis. During that quarter, Ford’s Chinese market share also expanded, driving its Asia-Pacific market share slightly higher to 3.7%, compared with 3.6% one year ago.

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Ford’s brand-wise sales in August 2017

In August 2017, Ford’s Chinese vehicle sales (IYK) came in as follows:

  • Changan Ford sales fell 8% YoY to ~69,000 vehicle units, but this was still higher than Changan Ford brands’ July month sales of 58,288 units. On a YTD (year-to-date) basis, total Changan Ford brand sales have fallen ~17%, compared with the same period in 2016.
  • JMC brand sales rose to 22,035 vehicle units in August, representing a rise of ~10% YoY. JMC brand sales have risen 16% to ~185,000 units in 2017 so far, compared with the same period in 2016.
  • About 5,240 Lincoln brand vehicle units were sold in China last month—up 105%. Ford has now sold more than 34,000 Lincoln brand vehicles in China YTD, which reflects a solid increase of ~94% YoY.
  • In August, Ford’s imported vehicle sales were also firm in China, showing a rise of 25% YoY to 1,586 units. YTD, the sales of these imported vehicles have risen 17% to 13,038 units.

Notably, mainstream automakers including Ford, General Motors (GM), Toyota Motor (TM), and Fiat Chrysler Automobiles (FCAU) primarily sell their vehicles in the Chinese market through joint ventures with Chinese companies.

Next, we’ll look at GM’s Chinese sales in August.


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