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Could GoPro’s Expanded Product Line Attract Consumers?

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Karma drone

GoPro’s (GPRO) management has stated that one of the company’s top priorities is to expand the “GoPro experience” for advanced users. GoPro claims to have fixed the issues plaguing the Karma drone, which resulted in a mass recall of the product. According to The NPD Group, Karma was the number-two-selling drone brand (on a dollar basis) in the United States in 2Q17.

GoPro has launched the drone in several international markets, such as the United Kingdom, France, Germany, Japan, and Korea. The second quarter of 2017 was the first full quarter in which Karma was available for purchase in the United States.

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Fusion camera

In April 2017, GoPro announced that it will launch Fusion, a 360-degree 5.2K spherical camera, later this year. Fusion is designed to capture virtual reality (or VR) as well as traditional content. In April 2017, GoPro invited applications from Fox Sports (FOX), Golden State Warriors, AccuWeather, USA Today Network, Getty Images, Digital Domain, Legend3D, Rapid VR, travel vlogger Louis Cole, and RYOT to use its new 5.2K spherical camera as part of its pilot program.

During the company’s 2Q17 earnings call, chief operating officer Charles Prober stated that “at GoPro Mountain Games in June, critics were struck by the unique design and simplicity, but Fusion’s most unique feature is OverCapture, which allows creators to punch out fixed-perspective images in HD quality from any angle captured in the spherical frame.” According to Hexa Research, the digital camera market is likely to reach $28.7 billion by 2025, growing at a CAGR (compound annual growth rate) of 3.3% from $22.3 billion in 2017.

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