Apple accounted for 14.6% of the global smartphone market
US-based (SPY) based tech (QQQ) giant Apple (AAPL) is the world’s second-largest smartphone manufacturer. According to market research firm IDC, Apple shipped 215.4 million smartphones in 2016, a fall of 7% YoY (year-over-year) compared to shipments of 231.5 million in 2015.
At the end of 2016, Apple followed Samsung (SSNLF) in the smartphone market with a market share of 14.6% compared to 16.1% in 2015. Apple’s shipments in 2Q17 totaled 41 million units, a rise of 1.5% YoY compared to 40.4 million units in 2Q16.
Apple’s performance in China and India
In the previous part of this series, we saw why smartphone manufacturers are trying to penetrate emerging markets. According to Counterpoint Research, Apple’s share in China’s smartphone market fell marginally from 8.5% in 2Q16 to 8.2% in 2Q17 due to competition from domestic manufacturers.
Because Apple smartphones are viewed as niche or premium products in India, the brand has a low market share in the country. According to Counterpoint Research, Apple had a 43% market share in India’s premium smartphone segment at the end of 1Q17. Samsung also leads this market with a 48% market share.
In 4Q16, Apple briefly replaced Samsung as India’s top premium smartphone player with a share of 62%, primarily driven by issues related to the Galaxy Note 7.