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Analyzing Fiat Chrysler’s US Sales by Brand in August 2017

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FCAU’s US sales by brand

In August 2017, Fiat Chrysler Automobiles (FCAU) sold 1,140 car units of its luxury brand Alfa Romeo compared to just 37 in August 2016. That increase could be attributed to high US demand for the company’s recently launched Alfa Romeo Giulia model.

According to Autodata, Fiat Chrysler’s US car and truck segment sales fell 15.9% and 9.7%, respectively, YoY (year-over-year) in August 2017. Now let’s see how lower truck sales could affect the company’s 3Q17 profitability.

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Continued weakness in truck sales

For Fiat Chrysler, heavyweight vehicles, including trucks and luxury vehicles such as the Alfa Romeo, typically generate high-profit margins. So an increase in Alfa Romeo’s August sales could have a positive impact. But continued weakness in its truck sales could have a negative impact on the company’s 3Q17 profitability.

FCAU’s weak car sales in the first eight months of 2017 could be a result of an industrywide lower demand for cars compared to heavyweight vehicles.

Fiat Chrysler’s margins are already lower than the margins for peers (IYK) such as General Motors (GM), Toyota (TM), and Ford (F).

Jeep and Ram brand sales in August

In August 2017, Fiat Chrysler’s Jeep brand sales remained weak for the seventh consecutive month, while Ram brand sales also fell on a YoY basis. The company sold 73,191 Jeep vehicles during the month, which was 15.4% lower YoY. It sold 43,322 units of Ram vehicles in August, a fall of 2.5%.

In July, FCAU’s Jeep sales were 69,351 vehicle units.

Jeep and Ram are two of FCAU’s key brands in its US product portfolio. These two brands help the company maintain a notable position in the US pickup truck segment.

In the next part, we’ll look at Toyota’s US auto sales in August 2017.

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