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What Drove General Motors’ US Sales Down in July 2017?

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July 2017 US auto sales

Previously, we looked at how Ford Motor Company (F) reported weak domestic truck and retail sales in July. While continued demand for the company’s recently launched F-Series Super Duty truck reflected optimism, its overall lower Truck segment sales were worrisome. Now, let’s explore how General Motors’ (GM) US sales shook out in July 2017.

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General Motors’ US sales in July

In July 2017, GM’s total US vehicle sales stood at 226,107 vehicle units, about 15.4% lower than its July 2016 sales. In comparison, GM’s July US sales were much higher than Ford’s (F) sales figures of 200,212 units for the month.

GM’s total US sales in June also fell about 4.7% on a YoY (year-over-year) basis to 243,155 units. Lower fleet and retail sales hurt GM’s total US sales in June. In May 2017, General Motors’ US sales stood lower than Ford’s US sales for the first time in 2017.

By sales volume, General Motors was the third-largest automaker (FXD) in the world in 2016. That year, Volkswagen (VLKAY) and Toyota (TM) were ahead of GM in terms of their global sales volumes.

Retail sales went down in July

General Motors’ US retail vehicle sales in July 2017 stood at 202,220, down 14.4% compared to its retail sales in July 2016. In the first half of 2017, GM’s retail sales were flat with a minor drop of 0.3% on a YoY basis. A sharp decline in GM’s retail sales could be the primary reason why its total US sales fell in July.

In the next article, we’ll learn about GM’s segment-wise retail sales in July 2017.

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