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Marriott on the Street: What the Analysts Recommend

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Aug. 10 2017, Updated 10:36 a.m. ET

MAR’s analyst views

According to the Reuters consensus, of the 28 analysts tracking Marriott International (MAR), five (17.9%) have a “strong buy” recommendation, while nine (32.1%) have a “buy” recommendation, and 13 (46.4%) have a “hold.” Only one analyst (3.6%) has recommended a “sell,” but none has recommended a “strong sell” for the stock.

There have been no changes in the analysts’ ratings following MAR’s 2Q17 results, though many analysts had increased their target prices prior to the results.

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MAR’s target price

MAR’s consensus 12-month target price is $106.6, which indicates a 0.4% return potential as of August 7, 2017, when the stock’s closing price was $106.2. This is slightly higher than the previous target price of $106.4 before the 2Q17 results.

We could see analysts reduce their target prices over the next few days, however, based on Marriott’s new reduced earnings guidance.

Peer comparisons

As of August 7, 2017, Wyndham (WYN) has a target price of $104.2, which implies a 0.9% return potential, compared with its closing price of $103.3. Hilton Worldwide (HLT) has a target price of $69.9, which implies a return potential of 9.7%, compared with its closing price of $63.8 on August 7. Hyatt Hotels (H) has a target price of $61.9, which implies a return potential of 2.2%, compared with its closing price of $60.6 on August 7.

Notably, investors can gain exposure to the hotel sector by investing in the First Trust Consumer Discretionary AlphaDEX Fund (FXD), which has ~15% in the hotel, restaurants, and leisure sector, including 1.1% apiece in Wyndham (WYN) and Marriott International (MAR) and 0.55% in Hyatt (H). FXD has no holdings in Hilton Worldwide Holdings (HLT).

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