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Is Apple at Risk of Falling from the Top 5 in China?

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Apple’s Greater China revenues fell further in 3Q17

While Apple (AAPL) had a very good fiscal 3Q17, there’s one dark spot in the company’s results. Apple continues to see sluggish growth in the Greater China (FXI) region.

Apple made just $8.0 billion in revenues in the region. That’s less than half of the $16.8 billion it made in 2Q15. Revenues in the region in 3Q17 fell more than 10.0% YoY (year-over-year) and 25.0% from the last quarter, although the third quarter is typically Apple’s worst. That represented the sixth consecutive quarter in which Greater China revenues have fallen on a YoY basis.

 

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Apple could be at risk to fall out of the top 5 in China

The Greater China region is the only region that saw a YoY decline in revenues. The Americas saw a 13.0% rise in revenues YoY and a 4.0% fall QoQ (quarter-over-quarter). However, the iPhone 8 launch could improve the region’s figures.

Apple’s iPhone has been losing its popularity in the Greater China region. According to Canalys, Apple is in the fifth spot in terms of handset shipments in the region, behind Chinese makers Huawei, Oppo, Vivo, and Xiaomi. Samsung (SSNLF) is in the top ten.

Apple has been trying to take steps to improve its performance in the Greater China region. It recently created and filled the position of managing director of Greater China.

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