What Analysts Are Recommending for HOG ahead of 2Q17 Earnings


Dec. 4 2020, Updated 10:42 a.m. ET

Recommendations on HOG

According to the latest data compiled by Reuters, 70% of analysts covering Harley-Davidson’s (HOG) stock gave it “hold” recommendations. Another 25% of the analysts gave it “buy” recommendations while only one out of the 20 covering the company’s stock gave it a “sell” recommendation.

Investors should pay attention to analysts’ recommendations, as they could affect the company’s stock price. If popular analysts change their views, there could be a significant short-term movement in the stock price.

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Upside potential

As of July 11, 2017, Harley-Davidson’s consensus 12-month target price was $58.63, which reflected an upside potential of about 13% from its market price of $51.99.

These recommendations suggest that most Wall Street analysts are maintaining a neutral view on Harley-Davidson ahead of its 2Q17 earnings report. For the last couple of quarters, the company’s margins have been falling consistently, and it has seen ongoing stagnation in its US market sales. These could be two key reasons why analysts have chosen to remain neutral on HOG stock.

Recommendations for automakers

As of July 11, analysts have the following 12-month return potential estimates for mainstream auto companies (FXD):

  • 35% of analysts gave General Motors (GM) a “buy,” an upside potential of about 12%.
  • 27% of analysts gave Ford (F) a “buy,” an upside potential of about 12%.
  • Only 13% of analysts gave Fiat Chrysler (FCAU) a “buy,” an upside potential of about 33%.

Continue to the next article to find out analysts’ estimates for Harley-Davidson’s 2Q17 revenues.


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