What Analysts Are Recommending for Fitbit in July 2017



Stock returns

In the trailing 12-month period, Fitbit (FIT) stock has fallen 59.0%. In the last month, it has fallen 1.0%. Since the start of 2017, it has fallen 26.0% after falling more than 75.0% in 2016. The stock has also fallen more than 6.0% in the last five trading days. In comparison, shares of consumer technology (QQQ) peers such as Apple (AAPL) and Garmin (GRMN) have generated returns of 59.0% and 12.5%, respectively, in the trailing 12-month period.

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Analyst recommendations

Of the 18 analysts covering Fitbit, four have given it a “buy” recommendation, two have recommended a “sell,” and 12 have recommended a “hold.”

The analyst stock price target for the company is $7.04, with a median target estimate of $6.50. Fitbit is trading at a discount of 20.4% to median analyst estimates.

Moving averages

On July 26, 2017, Fitbit closed the trading day at $5.40. Based on that price, here’s how the stock fared in terms of its moving averages:

  • 3.2% below its 100-day moving average of $5.49
  • 0.24% above its 50-day moving average of $5.39
  • 1.6% below its 20-day moving average of $5.58


Fitbit’s 14-day MACD (moving average convergence divergence) is about 0.08. A stock’s MACD is the difference between its short-term and long-term moving averages. Fitbit’s positive figure indicates an upward trading trend.

Fitbit has a 14-day RSI (relative strength index) score of 56, which shows the stock has been somewhat overbought. Generally, if an RSI is above 70, it indicates that a stock has been overbought. An RSI figure below 30 suggests that a stock has been oversold.


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