uploads///China Is an Important Market for Apple

Apple Hired New Director for Greater China Operations

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Jul. 21 2017, Published 9:17 a.m. ET

Apple has a new managing director for Greater China

Apple (AAPL) has appointed Isabel Ge Mahe as the managing director of its Greater China operations. Ge Mahe will report to CEO Tim Cook and COO Jeff Williams and will manage Apple’s research and development centers, China-specific features for its devices, and government relations in the region. Apple’s operations are under scrutiny by government authorities. Ge Mahe previously served as the company’s vice president of wireless technology.

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Apple has struggled to grow in the Greater China region

Apple created a new role in order to manage operations in China. The company faces stiff competition from local rivals including Huawei, Oppo, and Vivo, which dominate unit sales in China. As the graph shows, China is an important market for Apple. The revenues in the Greater China region made up over 20.3% of the tech behemoth’s total revenues in fiscal 2Q17.

The company has been struggling to grow in the region. Apple’s revenues in the region have fallen in five consecutive quarters. The company’s revenues in China fell 12% year-over-year in fiscal 1Q17 and 14% YoY in fiscal 2Q17. However, its revenues have been growing in all other major markets. The stock is up over 30% year-to-date in anticipation of robust iPhone 8 sales this fall.

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