The iPhone’s Increasing Share in Russia’s Premium Smartphone Market



Russian smartphone market rises 6% in 1Q17

According to market research firm Counterpoint Research, smartphone shipments in Russia rose 6% YoY (year-over-year) during 1Q17. The report also stated that premium smartphone shipments priced over $600 rose 143% YoY and that Apple accounted for 81% of these sales. However, almost 25% of the units shipped were the Apple iPhone 5S.

Counterpoint Research clarified that although tech (QQQ) giant Apple (AAPL) accounts for 12% of the overall market and 60% of the share for phones priced over $400, it accounts for 81% of the share for phones over $600. 

Samsung (SSNLF) accounted for 14% of Russia’s premium smartphone market and over 50% of the low-end smartphone market for phones priced between $100–$150. Samsung leads Russia’s smartphone market with a share of 31%. 

Other top players include China’s (FXI) Huawei and ZTE with shares of 9% and 4%, respectively, at the end of 1Q17.

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Apple and Samsung dominate Russian market in terms of value

As seen in the chart above, Apple and Samsung account for 43% of Russia’s smartphone market and 66% of the market in terms of value. Apple is facing competition from Chinese manufacturers such as Huawei. China’s Xiaomi has also entered the Russian market and is planning to open retail shops to target consumers and drive sales.

According to Counterpoint Research, “Chinese brands are aggressively partnering with leading local mobile distributors in Russia to mark their presence in this growing market. Xiaomi, which entered the Russia market recently, is now ramping-up by developing offline sales channels and opening retail shops.”


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