Device shipments steadily increasing
According to supply chain figures, Digitimes expects US-based (SPY) tech (QQQ) giant Apple’s 10.5-inch iPad Pro’s monthly shipments to rise from its current 500,000 units to 600,000 units in July. This trend indicates annual shipments of 5 million–6 million in 2017. Mass production for Apple’s (AAPL) 10.5-inch iPad Pro began around March 2017.
On May 19, 2017, Digitimes also reported, “As for Apple’s recently launched inexpensive 9.7-inch iPad, demand for the tablet is expected to pick up strongly starting the end of the second quarter and will reach the peak in the third quarter, increasing the device’s monthly shipments to over four million units in June and July, the market watchers noted.”
Despite the rise in production and a new product mix strategy, analysts expect Apple’s tablet shipments to decline year-over-year in 2017.
Apple could unveil the 10.5-inch iPad Pro at WWDC 2017
Apple (AAPL) could reportedly unveil the 10.5-inch iPad Pro at its WWDC (Worldwide Developers Conference) 2017 on June 5, 2017. According to KGI Securities analyst Ming-Chi Kuo, the new iPad Pro is likely to have a faster processor and a larger display. Along with offering an improved user experience, Kuo also expects the iPad Pro to target enterprise customers.
Apple shipped 8.9 million iPads in fiscal 2Q17 and generated revenues of $3.9 billion.