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Why Apple’s iPad Shipments Fell 13% YoY in Fiscal 2Q17

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iPad shipments fell 13.0% in fiscal 2Q17

In fiscal 2Q17, Apple (AAPL) shipped approximately 8.9 million iPad units and generated revenue of $3.9 billion. In comparison, it shipped 10.3 million units in fiscal 2Q16 and generated revenue of $4.4 billion. Shipments for the segment fell 13.0% YoY (year-over-year) in fiscal 2Q17, and revenue fell 12.0%. During fiscal 2Q17, iPad revenues rose in the United States (SPY), and the segment saw a rise in global revenue for iPads larger than 9.7 inches in the trailing 12-month period.

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According to market research firm NPD, the iPad has more than 81.0% market share in the United States for tablets that cost more than $200. A research report from 451 Research states that customer satisfaction rates for the iPad Mini, iPad Air, and iPad Pro are 94.0%, 97.0%, and 96.0%, respectively.

Apple dominates the tablet market

Earlier this year, market research firm IDC (International Data Corporation) stated that Apple’s share in the tablet market rose to 24.7% in 4Q16 from 24.3% in 4Q15. For 2016, Apple led the market with a share of more than 24.0%. Apple’s biggest competitors in this space include Samsung (SSNLF), Amazon (AMZN), Lenovo (LNVGY), and Huawei, with shares of 15.2%, 6.9%, 6.3%, and 5.6%, respectively, at the end of 2016.

Amazon’s shipments rose 99.0% YoY (year-over-year) to 12.1 million units in 2016, followed by Huawei’s shipment rise of 50.0% to 9.7 million units. IDC stated that Apple’s iPad shipments fell 14.0% YoY in 2016 compared to a fall of 15.6% in the global tablet market.

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