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Why Verizon Is Focused on Maintaining Network Leadership

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Apr. 14 2017, Updated 7:37 a.m. ET

Verizon’s network performance

Network performance is a key factor that affects customer retention. Verizon (VZ) continues to pursue its three-tier strategy. 

The foundation of the strategy is to protect and grow the company’s position as a market leader in network connectivity with the goal of boosting its profitability and financial flexibility.

According to a FierceWireless report on March 30, 2017, “Verizon announced that it will launch the first nationwide commercial 4G [fourth-generation] LTE [long-term evolution] Cat M1 network tomorrow. It’s a game changer, according to the company, representing a new class of LTE chipset designed for sensors running on data plans as low as $2 per month per device, with customized options available for bulk activations and volume purchases. That’s a big deal in the U.S. Internet of Things space.”

Verizon is focusing on an SDN (software-defined networking) approach to transforming its network. SDN helps telecommunications companies save on costs and provide more flexibility, as this approach requires them to virtualize their networks instead of spending on dedicated fixed hardware.

According to an analysis by RootMetrics and other third-party industry trackers, Verizon has the best wireless network in the United States.

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RootMetrics network performance results in 2H16

According to the 2H16 RootScore Report, Verizon came in at the top of all six network performance categories: overall performance, network reliability, speed, data, call, and text performance. Verizon won the overall network performance award for the seventh consecutive time.

At the national level, AT&T (T), Sprint (S), and T-Mobile (TMUS) came in second, third, and fourth places, respectively, in terms of overall network performance.

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