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Ford F-Series Truck Sales Grew 9% Year-over-Year in February 2017

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Dec. 4 2020, Updated 10:53 a.m. ET

Ford’s February sales

Previously, we looked at how Ford’s (F) February 2017 sales data reflected pessimism as its retail sales rose 3% YoY (year-over-year). The company has been trying to maintain an appropriate balance between its retail and fleet sales in the last few quarters.

For Ford, higher sales of its F-Series trucks and SUVs could also yield high margins. Let’s find out how Ford’s legacy F-Series sales stood in February 2017.

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F-Series February sales

In February 2017, Ford’s F-Series truck US sales stood at 65,956 units with a YoY increase of ~9%. During the month, the strong demand for the newly launched F-Series Super Duty trucks continued in the company’s Retail segment. As a result, February 2017 was the best month for the company’s F-Series sales in the last 13 years.

This strength was consistent with the robust retail sales performance of F-Series trucks in January 2017. In January 2016, the company sold 57,995 units of F-Series trucks, which was 13% higher on a YoY basis. These strengthening sales of Ford’s F-Series trucks can be attributed to the high demand of the F-150 model and the recently launched Super Duty trucks.

Impact on Ford’s margins?

In 2016, Ford reported lower margins on a year-over-year basis. Higher costs related to the launch of its new F-Series Super Duty truck was among the key reasons that hurt its margins. However, a consistently strong demand for the vehicle, as seen in the last four months, could yield improved profits for Ford.

In addition, a high selling price for F-Series Super Duty trucks should also help the company in increasing its ATP (average transaction price), which it did in the last few months. Notably, Ford’s ATP increased $1,900 YoY in February 2017.

Mainstream automakers (XLY) such as General Motors (GM), Fiat Chrysler (FCAU), and Toyota (TM) compete with Ford in the US truck and utility vehicle segment.

In the next part, we’ll learn about Ford’s US fleet sales in February.

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