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What Drove GM’s Lower US Sales in January?

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US auto sales in January

Previously, we looked at how Ford (F) managed to post strong home market retail sales in January 2017. The company’s recently launched F-Series Super Duty truck has performed well in the last few months. Now, let’s find out how a lower retail sales share hurt General Motors’s (GM) total US market sales in January.

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GM’s January sales

In January, GM’s total US vehicle sales stood at 195,909 vehicle units, about 3.8% lower than its sales in January 2016.

However, this was much higher than Ford’s (F) January sales figures of 172,612 units. Interestingly, GM’s total US sales in November 2016 also rose about 10% on a YoY (year-over-year) basis.

Weaker retail sales

In January 2017, General Motors’s retail vehicle sales stood at 155,010, down 4.9% compared to its retail sales in January 2016. In the previous month, GM’s retail sales rose 3.4% YoY.

In January, GM’s ATP (average transaction price) for its Retail segment increased by $1,200 on a YoY basis to $34,500. This was the highest January ATP the company has ever seen.

General Motors (GM) is the third-largest automaker (FXD) in the world by sales volume. Globally, Toyota (TM) and Volkswagen (VLKAY) are ahead of GM in terms of sales.

Continue to the next part as we explore what drove GM’s retail sales lower in January.

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