US auto sales in January
Previously, we looked at how Ford (F) managed to post strong home market retail sales in January 2017. The company’s recently launched F-Series Super Duty truck has performed well in the last few months. Now, let’s find out how a lower retail sales share hurt General Motors’s (GM) total US market sales in January.
GM’s January sales
In January, GM’s total US vehicle sales stood at 195,909 vehicle units, about 3.8% lower than its sales in January 2016.
Weaker retail sales
In January 2017, General Motors’s retail vehicle sales stood at 155,010, down 4.9% compared to its retail sales in January 2016. In the previous month, GM’s retail sales rose 3.4% YoY.
In January, GM’s ATP (average transaction price) for its Retail segment increased by $1,200 on a YoY basis to $34,500. This was the highest January ATP the company has ever seen.
Continue to the next part as we explore what drove GM’s retail sales lower in January.