How Did Apple’s Mac Segment Perform in Fiscal 1Q17?



Mac revenue rose

In fiscal 1Q17, Apple (AAPL) saw a 7.0% YoY (year-over-year) rise in revenue for its Mac segment. Revenue rose to $7.2 billion from $6.1 billion in fiscal 1Q16. Unit shipments also rose 1.0% YoY to 5.4 million, from 5.3 million in 1Q16.

Apple’s MacBook returned to YoY growth in fiscal 1Q17 and reported record revenue. Tim Cook, Apple’s CEO (chief executive officer), believes the MacBook is still attracting first-time buyers who are moving away from Windows (MSFT) PCs (personal computers).

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In the earnings call, Cook stated, “The new MacBook Touch with Touch Bar is an outstanding example of the innovation made possible by integrating world-class hardware and software. We were supply constrained for the new MacBook Pro throughout the December quarter and are just now coming into supply/demand balance.”

Major players in the PC segment

China’s (FXI) Lenovo (LNVGY) remained the market leader in the PC space with a share of 22.4%. It was followed by Hewlett-Packard (HPQ) and Dell with shares of 21.7% and 15.7%, respectively.

In 2016, the MacBook was in fifth place, with a 9.8% YoY fall in shipments. Lenovo saw its shipments fall 3.0% in 2016 to 55.0 million units. HPQ retained second place globally with a share of 20.9%, followed by Dell and Asus at 15.7% and 7.4%, respectively.


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