Ford’s December Sales: F-Series Trucks Continued to Shine


Nov. 20 2020, Updated 1:33 p.m. ET

Ford’s December sales

Previously, we looked at how Ford Motor Company’s (F) December 2016 sales data reflected optimism, as its retail sales rose 5% YoY (year-over-year).

Ford has been trying to maintain the right balance between its retail and fleet sales in the last few months. Ford’s F-series trucks and SUVs (sports utility vehicles) also yield high margins for the company. Let’s find out how Ford’s legacy F-Series sales fared in December.

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F-series December sales

In December 2016, Ford’s F-Series US truck sales stood at 88,000 units, a YoY rise of ~3%. Strong demand for the newly launched Super Duty trucks was seen in the company’s retail segment.

This strength was a continuation of the F-Series’s strong retail performance in the previous month. In November 2016, a total of 72,000 units of F-Series trucks were sold, a rise of 11% YoY.

Moreover, December 2016 was the best month for the company’s F-Series sales in the last 11 years. The company attributed this positive development to the high demand for the F-150 and its recently launched Super Duty trucks.

Why is it important?

In 3Q16, Ford reported that lower margins and costs related to the launch of its new F-Series Super Duty truck were among the factors that hurt the company’s margins. However, consistently strong demand for the vehicle, as we’ve seen in the last couple of months, should yield high profits for Ford.

In addition, a high selling price for F-Series Super Duty trucks should help the company increase its ATP (average transaction price) as it did in the last couple of months. Ford’s ATP rose $1,600 YoY in December 2016.

Mainstream automakers (XLY) General Motors (GM), Fiat Chrysler (FCAU), and Toyota Motor (TM) compete with Ford in the US truck and utility vehicle segment.

Read on to the next article to learn about Ford’s 2016 US sales.


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