How Did Apple’s MacBook Perform in the PC Segment?



MacBook Pro launched in October 2016

In October 2016, Apple (AAPL) announced the launch of its thinner and lighter MacBook Pro. Apple stated that the 13-inch model is 17% thinner and 23% smaller than its predecessor. The 15-inch laptop would be 14% thinner and 20% smaller than its predecessor. The 13-inch MacBook Pro became available for purchase in the week ended November 11, and its retail price was $1,499.

The new MacBooks are driving revenue, and Apple has reportedly ordered new units from suppliers. This suggests that Apple is optimistic about the MacBook Pro and expects strong sales to continue in 2017 as well.

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MacBook revenue impacted due to a stagnant PC market

Fiscal 4Q15 was not a great one for Apple in terms of Mac sales. Its revenues from the Mac segment fell 17%, while Mac unit sales fell 14% in the last quarter on a year-over-year basis. The fall led Mac’s share of the PC market to fall from 8.1% in 3Q15 to 7.4% in 3Q16, according to a report from IDC. Although the overall PC market fell by about 3.9% in the last quarter, Lenovo (LNVGY), HP (HPQ), and Dell gained market share. The above chart shows these numbers.

In 2016, Hewlett-Packard announced the launch of Spectre, whereas Microsoft (MSFT) launched the Surface Studio PC, which caters to the high-end segment.

The good news for Apple is that the overall PC market is showing signs of making a comeback. The 3.9% decline in the PC market in the last quarter is much better than IDC’s earlier prediction of a ~7% decline. In 2Q16, IDC had predicted a decline of 7.4% in the PC market, but the actual decline was much better at only 4.5%.


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