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What’s AMD’s Product Strategy for Its Ryzen Series?

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Why is AMD making a comeback in the high-end market?

Advanced Micro Devices (AMD) has made a comeback in the high-end GPU (graphics processing unit) and CPU (central processing unit) spaces. The move comes following AMD’s failure to reduce NVIDIA’s (NVDA) and Intel’s (INTC) dominance while serving low-end markets.

Brand power is important in the mainstream market, so AMD has returned to the high-end market to recreate its brand among enthusiasts.

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What is AMD’s strategy for Ryzen?

At CES (Consumer Electronics Show) 2017, the general manager of AMD’s Computing and Graphics business, Jim Anderson, said, “We’re not going to do a paper launch” due to limited availability for Ryzen CPUs. AMD will launch Ryzen in multiple configurations, one of which is 8-core.

AMD will launch Ryzen for desktops under the SR (Summit Ridge) brand in 1Q17, for notebooks under the Raven Ridge brand in 2H17, and for servers under the Naples brand in 2Q17.

Estimated price of Ryzen

According to Wccftech’s estimates, AMD’s Ryzen SR3, SR5, and SR7 could compete with Intel’s Core i3, i5, and i7, respectively. The website expects AMD to price SR3 at $149, SR5 at $249, SR7 at $349, and SR7 Black Edition at $500.

All Ryzen desktop processors are likely to launch in 1Q17, with SR7 and SR7 Black Edition expected to launch in January, followed by SR3 and SR5 in March. These dates and prices are just estimates, and they haven’t been confirmed by AMD.

Next, we’ll see how AMD plans to leverage its Ryzen architecture to compete with Intel and gain share in the high-end market.

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