Apple May Debut 2017 iPhone with Much Larger Display


Nov. 20 2020, Updated 5:30 p.m. ET

iPhone 8 expected to feature significant design rework

Apple (AAPL) is analyzing nearly ten prototypes for next year’s iPhone, which is likely to be called the iPhone 8. Various rumors have been flying around regarding what the next iPhone could feature. Although only some of what has been said might be true, the fact remains that Apple needs to debut a special or significantly redesigned iPhone to regain the excitement the iPhone brand has recently lost amid stiff competition in the smartphone market.

Apple and Samsung (SSNLF) are fighting for market share in the premium smartphone segment as Chinese rivals Huawei, BBK, and Oppo have stepped up the competition.

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A curved surface, OLED, and three iPhone models

Under pressure to impress consumers, Apple (AAPL) is reportedly working on radical designs for iPhone 8, which could include a curved display. That would be a first for Apple and may contribute a modest design upgrade that could add to the appeal of the iPhone 8.

Other reports have suggested Apple could launch certain models of the iPhone 8 with an OLED display. However, the fear is that Apple could run short of OLED displays to integrate in the iPhone 8. Major OLED suppliers are still struggling with mass production of the display version that can be used in smartphones.

Industry speculation also hints that Apple could launch three different iPhone 8 models. Two of the models would feature an LCD screen measuring 4.7 by 5.5 inches. The third model would feature an OLED screen and a larger screen measuring 5.1 and 5.2 inches. The next iPhone is also expected to support wireless charging, though it is unclear whether all three models would charge wirelessly.

Apple is also expected to improve enterprise features in the iPhone 8. The company has teamed up with companies like International Business Machines (IBM), Microsoft (MSFT), Cisco (CSCO), and SAP SE (SAP) to pitch iPhones in the enterprise mobility market.


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