Why Is Mobile Gaming a Key Driver for Electronic Arts?



Mobile revenue rose 21.0% YoY in fiscal 2Q17

As you can see in the chart below, mobile revenue for Electronic Arts (EA) rose 21.0% YoY (year-over-year) in fiscal 2Q17. It rose $123.0 million in fiscal 2Q16 and $149.0 million in fiscal 2Q17. Mobile revenue accounted for 26.3% of its total digital revenue in fiscal 2Q17, a rise of 24.5% in fiscal 2Q16.

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Which games drove mobile revenue in fiscal 2Q17?

Electronic Arts has focused on creating mobile titles in three of its four major sports franchises. After its launch in the third quarter of 2016, FIFA Mobile became the number-one game on the App Store Free Games Chart in 138 countries.

Madden NFL Mobile and NBA Live Mobile are other popular games in EA’s mobile gaming segment. EA said that in its action genres such as RPG (role-playing games), Star Wars: Galaxy of Heroes continues to drive strong user engagement. It has an average gameplay per player of 2.5 hours per day in fiscal 2Q17, which is a record for the company.

In the company’s earnings call, Andrew Wilson, CEO (chief executive officer) of EA, said, “With decades of rich experience building high-quality and immersive games, a portfolio of leading titles and a strong pipeline of new projects, we’re well-positioned for this evolution in mobile.”


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