Does Apple Expect MacBook Sales to Rise in Fiscal 2017?



New MacBook pro lineup

In October 2016, Apple (AAPL) announced the thinner and lighter MacBook Pro. Apple stated that the 13-inch model is 17% thinner and 23% smaller than its predecessor. The 15-inch laptop will be 14% thinner and 20% smaller than its predecessor. The 13-inch MacBook Pro became available for purchase in the week ended November 11, and its retail price was $1,499.

The new MacBooks are driving revenue as Apple has reportedly ordered new units from suppliers. This suggests that Apple is optimistic about the MacBook Pro and expects strong sales to continue in 2017 as well.

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New features

One of the most attractive features of the new MacBook Pro is the Touch Bar, which has a multitouch display. The Touch Bar replaces the traditional function keys and allows users to adjust the computer’s settings more easily. The Touch Bar can adapt to a user’s applications.

The Touch ID is also integrated with the Touch Bar. This feature allows multiple users to share the MacBook Pro, as the device can detect and switch user profiles easily.

The holiday season is expected to drive sales for Apple, and MacBook Pro shipments are projected to reach 15 million units in 2016. This figure is expected to remain the same in 2017 as well.

Mac revenue fell 17% in fiscal 4Q16

Apple (AAPL) saw a 17% year-over-year (or YoY) fall in its Mac revenue. Its revenue in this business segment fell to $5.7 billion in fiscal 4Q16 from $6.9 billion in fiscal 4Q15. Unit shipments were also down, falling 14% YoY to 4.9 million from 5.7 million during the same period in fiscal 2015.


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