Why Did Toyota Stand Out in the US Car Segment in September?



September: Top-selling compact cars

In September 2016, the Toyota (TM) Corolla regained its top position in the US compact car segment. The company sold 31,167 units of the Corolla model during the month.

The Honda Civic, which led the segment’s sales in August 2016, came in second in September in the US compact car category. Honda sold 28,184 units during the month. The Hyundai Elantra held third place for the month. During the month, Hyundai sold 19,382 Elantra cars in the US. These rankings exclude the compact SUV category.

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A segment ruled by Japanese automakers

Japanese automakers such as Toyota (TM) and Honda (HMC) are among the top five best-selling car companies in the US in the compact car segment. Among US automakers, Ford (F) is the only US automaker that has strong sales in this segment. Its models include the Ford Fusion and Ford Focus.

Toyota gains the most

In September, US sales for the Toyota Corolla rose 17% YoY (year-over-year). In a statement released on October 3, 2016, Bill Fay, Toyota’s group vice president and general manager, said, “Toyota outpaced the industry to be the no. 1 retail brand in September, led by Camry, RAV4, and Corolla, and the fourth quarter outlook is strong thanks to our best light truck supply of the year.”

Toyota (TM) became the world’s largest automaker by volume in 2008, surpassing General Motors (GM), the largest US automaker (IYK), for the first time. At that time, TM’s global market share stood at 13.8% while GM’s share was 12.8%.

Continue to the final part of this series to learn which car topped the US luxury car segment in September 2016.


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