As we discussed in the previous part of this series, GoPro Plus is a cloud-based subscription service where users can easily access, share, and edit GoPro content from anywhere using a smartphone or a personal computer. GoPro aims to simplify the entire experience of capturing, editing, and sharing content.
The recently launched HERO5 can auto-upload videos shot and photos captured to GoPro Plus when the camera is on charging mode. GoPro Plus is also available on a subscription basis with additional features, including exclusive access to GoPro apparel and a discount of 20% on “Mounts and Accessories” at GoPro.com.
The GoPro Plus subscription service costs $4.99 per month and supports all camera models.
In February 2016, GoPro announced the acquisition of two mobile editing apps, Quik and Splice. In May 2016, the company relaunched the apps as “GoPro branded experiences.” The first application, Quik, is an automated editing app. With this application, users can produce original videos from GoPro products as well as footage from their own smartphones.
The second application, Splice, eases the process of custom editing. Both apps have almost doubled their combined MAUs (monthly active users) to over 3.7 million since the rebranding in May. These apps have been downloaded more than 37 million times at the end of 2Q16.
After the acquisition of these apps, GoPro (GPRO) continued the application support for content produced from smartphones. This support meant that GoPro’s software solutions would be available to billions of smartphone users around the world.
As the two apps have been downloaded more than 37 million times, GoPro’s total user base is not limited to only GoPro product owners. GoPro can take advantage of this growing user base to engage a larger audience.