Sprint focusing on technological development
Network performance is the key factor that affects customer retention of the top four US wireless players: Verizon (VZ), AT&T (T), T-Mobile (TMUS), and Sprint (S). The bulk of Sprint’s spectrum portfolio includes the 2.5 GHz spectrum, which acts as a foundation for Sprint’s LTE Plus network.
According to FierceWireless, Sprint controls around 120 MHz of the 2.5 GHz spectrum in 90 of the top 100 US markets. Sprint can take the cue from SoftBank’s economical commoditized small cells and customer premise equipment (or CPE) solutions, utilizing the 2.5 GHz spectrum to increase the density of its network.
Small cells can be utilized to give interior and outdoor wireless service. CPE refers to a telecommunication hardware device that is located at the subscriber’s premises. The CPE business includes telephones, routers, switches, and video conferencing systems.
Sprint has all the capabilities to be the lowest-cost and fastest data network among the national carriers. So, Sprint could create an edge among its peers by being able to deliver at faster download speeds.
Sprint’s network reliability has improved
Drive tests from Nielsen showed that Sprint’s network reliability has improved in recent years, and it is within less than 1% of both AT&T’s and Verizon’s reliability. Also, the latest Nielsen data shows Sprint is delivering faster download speeds in New York City than Verizon, AT&T, and T-Mobile.
PC Magazine speed tests of all four carriers in 30 major cities indicated that Sprint offered faster average download speeds versus AT&T and T-Mobile. Additionally, Sprint passed Verizon in terms of reliability.
Continue to the next part for a look at the latest RootMetrics network performance results in 1H16.