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Charter Is Looking at Integrating Netflix on Its Spectrum Guide

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Sep. 30 2016, Updated 5:04 p.m. ET

Charter pursuing integration with Netflix

Charter Communications (CHTR) seems to be following Comcast (CMCSA) when it comes to integrating Netflix (NFLX) on its video user interface. According to a FierceCable report from September 21, Charter’s CEO, Tom Rutledge, reiterated at the Goldman Sachs Annual Communacopia Conference that the company was still interested in the integration of Netflix on Spectrum Guide, its video user interface. Charter also stated that, currently, 57% of its pay-TV users are also Netflix subscribers.

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According to a FierceCable report from May this year, Charter had stated at the MoffettNathanson conference, that the company was interested in the integration of OTT (over-the-top) services like Netflix and Hulu on its UI (user interface). Charter had stated at the conference that the company believed that the integration of OTT services would make the company’s broadband offering more attractive for its users.

Comcast’s integration of Netflix on X1

In July this year, Comcast entered into an agreement with Netflix (NFLX) to provide Netflix on Comcast’s X1 set-top boxes. Netflix is expected to become available on Comcast’s X1 set-top boxes later this year.

Comcast explained its rationale behind the deal at the Nomura Media Telecom & Internet Conference last month, stating that it viewed the deal as beneficial for Comcast’s X1 customers. The deal, the company said, would allow Comcast to offer popular content not only from the Comcast stable but also from third-party sources like Netflix.

The company elaborated further on how the integration of Netflix on its X1 set-top box would actually work for its customers at the Goldman Sachs Communacopia Broker Conference this month. Comcast stated that for an X1 user logging into X1, the user will have access to 85,000 shows on X1 in addition to the shows on Netflix. An X1 user who is also a Netflix subscriber will have a wide range of shows to view on X1.

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