How Is Apple’s Share in the Global Smartphone Market Trending?


Aug. 24 2016, Updated 5:04 p.m. ET

Gartner estimates Apple market share at 12.9%

According to research firm Gartner, 344 million smartphones were used worldwide in 2Q16, a YoY (year-over-year) growth of 4.3%. The sales originating from developed markets fell 4.9% YoY and were offset by increased sales from developing markets, where sales rose 9.9% YoY.

Apple’s (AAPL) share in the global smartphone market fell to 12.9% in 2Q16 from 14.6% in 2Q15. Driven by releases of new premium models, Korea’s Samsung (SSNLF) shares rose from 21.8% to 22.3% in the same period. The other top players include Chinese (FXI) manufacturers such as Huawei, Oppo, and Xiaomi with shares of 8.9%, 5.4%, and 4.5%, respectively. Gartner stated that Android leads the OS (operating system) platform with 86.2%, followed by Apple at 12.9%.

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How did Apple perform in the US?

According to Kantar Worldpanel, Apple’s sales in the United States rose 1.3 percentage points in 2Q16. Its market share stood at 31.8% in the United States. The market share of Android (GOOG) (GOOGL) manufacturers fell from 66.1% in 2Q15 to 65.5% in 2Q16.

The iPhone 6S and 6S Plus were the best-selling devices in the US with a share of 15.1% followed by Samsung’s Galaxy S7 and S7 Edge at 14.1%. The iPhone SE was also popular among buyers with a share of 5.1% in 2Q16.


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