Gartner estimates Apple market share at 12.9%

According to research firm Gartner, 344 million smartphones were used worldwide in 2Q16, a YoY (year-over-year) growth of 4.3%. The sales originating from developed markets fell 4.9% YoY and were offset by increased sales from developing markets, where sales rose 9.9% YoY.

Apple’s (AAPL) share in the global smartphone market fell to 12.9% in 2Q16 from 14.6% in 2Q15. Driven by releases of new premium models, Korea’s Samsung (SSNLF) shares rose from 21.8% to 22.3% in the same period. The other top players include Chinese (FXI) manufacturers such as Huawei, Oppo, and Xiaomi with shares of 8.9%, 5.4%, and 4.5%, respectively. Gartner stated that Android leads the OS (operating system) platform with 86.2%, followed by Apple at 12.9%.

How Is Apple’s Share in the Global Smartphone Market Trending?

How did Apple perform in the US?

According to Kantar Worldpanel, Apple’s sales in the United States rose 1.3 percentage points in 2Q16. Its market share stood at 31.8% in the United States. The market share of Android (GOOG) (GOOGL) manufacturers fell from 66.1% in 2Q15 to 65.5% in 2Q16.

The iPhone 6S and 6S Plus were the best-selling devices in the US with a share of 15.1% followed by Samsung’s Galaxy S7 and S7 Edge at 14.1%. The iPhone SE was also popular among buyers with a share of 5.1% in 2Q16.

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