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Sony’s PlayStation Vue: Why Its Subscriber Base Is Burgeoning

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PlayStation Vue’s subscriber numbers

On June 29, 2016, Bloomberg reported, citing unknown sources, that Sony’s (SNE) PlayStation Vue online television service had more than 100,000 subscribers after its initial launch last year. In the prior part of this series, we saw that Sony has expanded the reach of its PlayStation Vue by making it available on Roku.

It has been widely reported that Dish Network’s (DISH) Sling TV has 500,000 subscribers. It’s also reported that Time Warner’s (TWX) HBO Now may have surpassed 1 million subscribers. Dish doesn’t break down its Sling TV subscribers but includes them as part of its pay-TV subscriber base.

The popularity of online television services indicates that viewers, specifically Millennials, are looking for a wide variety of programming available at a lower cost than their cable bills.

As the above graph shows, Sony’s PlayStation Vue is priced at the higher end of the market. Its basic programming tier is priced at $30 per month. In contrast, Comcast’s Stream TV is priced at $15 per month, and DISH Network’s (DISH) popular Sling TV is $20 per month.

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Expanding reach of PlayStation Vue

Besides being available on Roku, Sony’s PlayStation Vue is also accessible through Amazon.com’s (AMZN) Fire devices and Apple’s (AAPL) iPad and iPhone. Early this year, Sony reduced the prices of its three programming tiers by $10 per month.

Content from The Walt Disney Company’s (DIS) ABC Network, 21st Century Fox’s (FOXA) Fox Network, and Comcast’s (CMCSA) NBC will be available on-demand within 24 hours after the content is aired.

Disney makes up 0.84% of the SPDR S&P 500 ETF (SPY). SPY has an exposure of 3.4% to the computers sector.

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