Apple optimistic about the iPad Pro
It is a well-known fact that Apple’s (AAPL) iPad sales are on a fundamental decline. iPad unit sales have consistently declined between 18% and 25% on a YoY (year-over-year) basis. However, Apple expects much better iPad unit sales in the June quarter. According to Apple, “in the June quarter, we expect to see our best iPad revenue compare in over two years.”
Apple credited the newly launched iPad Pro for the iPad’s optimistic fortunes. Apple said that there are great customer reviews of the iPad Pro and it claims that customers are looking to upgrade their existing iPads with iPad Pro. iPad sales could also benefit from partnerships with IBM (IBM) and Cisco (CSCO) to penetrate enterprises.
iPad continues to lag behind the Chromebook
Although the iPad Pro could gain favor from both consumers and enterprises, it continues to lag behind Google (GOOG) and Microsoft (MSFT) products in the US education market. According to a report from Futuresource Consulting and as the chart above shows, iPad’s share in the US K–12 education market decreased from 19% in 2015 to 17% in 1Q16. Google Chromebooks accounted for more than half of the market, while Windows’s share increased from 22% to 25%.
The popularity of Chromebooks in the United States was due to their lower price. Google aims to win over students, expecting that they will slowly start using these devices at home, college, and work.