A Look at Electronic Arts’s Move from HD Consoles to Mobile



EA is the leading publisher on HD consoles

Electronic Arts (EA) is the leading publisher on high-definition (or HD) gaming consoles such as Xbox (MSFT) and Japan-based (EWJ) PlayStation (SNE) and Nintendo (NTDOY). EA is now looking to transit from offline play to online play. In the previous article, we saw that the market is slowly moving toward the digital space.

The CEO of Electronic Arts, Andrew Wilson, stated, “We’re an organization that has learned how to get from units sold to hours engaged.”

Electronic Arts has more than 300 million registered players in over 200 countries. It was also the most downloaded mobile publisher in 2015. In terms of PC free-to-play, EA’s FIFA 2016 was the number-one sports game in Korea and China.

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Mobile gaming to reach $52.5 billion by 2019

According to a research report by Newzoo, the global gaming market will reach $99.6 billion in revenues in 2016. This indicates a growth of 8.5% YoY (year-over-year) compared to 2015. Mobile gaming revenues are expected to surpass PC gaming revenues for the first time ever by 2017. Mobile gaming is expected to account for 37% (or $36.9 billion) of total revenues in 2016, indicating a rise of 21.3% YoY.

Asia-Pacific (or APAC) countries are expected to dominate the mobile gaming market. These countries are expected to account for 47% of total mobile gaming revenues in 2016. China (FXI) accounts for 16% of global revenues in this segment.

Newzoo also expects the global market to grow at a CAGR (compounded annual growth rate) of 6.6% until 2019, reaching revenues of $118.6 billion with mobile gaming accounting for revenues of $52.5 billion.


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