Hopper 3 DVR
Dish Network (DISH) has also hopped on the bandwagon of 4K content with its Hopper 3 set-top box. Dish stated on its fiscal 1Q16 earnings call that it has seen “good penetration” of its Hopper 3 set-top box. However, the company also stated, “For the expense and SAC, it is a little bit of a more expensive box. But overall we’re using a higher percentage of remanufactured receivers as a percentage of activations, so the overall equipment cost per activation is down on a year-over-year basis.”
Early this month, Dish also announced the addition of Netflix’s (NFLX) 4K content to its Hopper 3 DVR. Dish launched the Hopper 3 set-top box early this year priced at $15 per month. The Hopper 3 set-top box has a 2 TB (terabyte) hard drive and can record 16 shows simultaneously.
Why 4K content?
Earlier, 4K television sets were expensive. However, as UHD television prices continue to fall, more people are opting for this option. According to a Quartz report, 4K televisions will make up 57% of total televisions produced globally by 2018. As a result, falling prices of 4K televisions will most likely result in increased demand for 4K content.
This is one of the reasons why companies like Dish and other over-the-top services like Netflix and Amazon Prime Instant Video service (AMZN) are providing 4K content.