Sony’s PlayStation Vue
On March 14, 2016, FierceCable reported that Sony (SNE) has expanded its Internet television service, PlayStation Vue, to 203 television markets across the United States. Vue was earlier available only in New York, Los Angeles, and Chicago, but earlier this month, Sony reduced the prices of its three programming tiers by $10 a month. The content from The Walt Disney Company’s (DIS) ABC Network, Twenty-First Century Fox’s (FOXA) Fox Network, and Comcast’s (CMCSA) NBC will be available as on-demand within 24 hours after the content is aired.
Sony’s three programming tiers will consist of:
- Access Slim, priced at $30 per month, with more than 55 channels
- Core Slim, priced at $35 per month, with around 70 channels including cable TV and national and regional sports networks
- Elite Slim, priced at $45 per month, with around 100 channels including “top movie and entertainment channels”
As the chart above indicates, Sony’s PlayStation Vue is priced at the higher end of the market, with its basic programming tier priced at $30 per month. In contrast, Comcast’s Stream TV is priced at $15 per month, while DISH Network’s (DISH) popular Sling TV is priced at $20 per month.
Why the revamped PlayStation Vue?
The declining pay-TV subscriber base has resulted in existing pay-TV operators offering content over-the-top in a bid to gain new subscribers and retain existing ones. A majority of these over-the-top services are targeting Millennials, who prefer to view content over-the-top. It’s possible that with the expansion of Sony’s PlayStation Vue across the US, the company is trying to grab a share of this Millennial demographic.
Notably, Comcast makes up 0.82% of the SPDR S&P 500 ETF (SPY), which has an exposure of 3.8% to the broader computers sector.
In the next part, we’ll look at Netflix’s direct competition with linear TV.