Who’s Leading the Way in Smartwatches?


Mar. 16 2016, Updated 12:05 a.m. ET

Smartwatch shipments surpassed Swiss-made timepiece shipments for the first time in 4Q15

According to Strategy Analytics, smartphone shipments in 4Q15 surpassed shipments of traditional Swiss watches for the first time ever. The report estimates smartwatch shipments rose to 8.1 million units globally in 4Q15, a whopping 316% rise compared to 4Q14.

“Smartwatches are growing rapidly in North America, Western Europe and Asia,” said Strategy Analytics Director Cliff Raskind. “Apple Watch captured an impressive 63% share of the global smartwatch market in Q4 2015, followed by Samsung with 16%. Apple and Samsung together account for a commanding 8 in 10 of all smartwatches shipped worldwide.”

Apple and Korea’s (EWY) Samsung Electronics (SSNLF) are expected to lead the smartwatch market in 2016 as well.

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Swiss watch shipments fall 4.8%

In 4Q15, shipments for Swiss watches fell 4.8% to 7.9 million units from 8.3 million units in 4Q14. Earlier this year, Juniper Research stated that the Apple Watch (AAPL) accounted for 51.5% of total smartwatch shipments, or 8.8 million units, in 2015. In comparison, Android Wear devices (GOOGL) constituted less than 10% of the market. Total smartwatch shipments were projected to come in at 17.1 million units for 2015.

Apple constitutes 15.8% of the Technology Select Sector SPDR Fund (XLK).


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