IBM aims at CRM space with its latest acquisition
On March 18, 2016, IBM (IBM) announced the acquisition of Optevia, a UK-based company that specializes in SaaS (software-as-a-service) CRM (customer relationship management) solutions. As is usually the case with IBM’s acquisitions, financial details of the deal were not disclosed. Optevia will be integrated into IBM’s GBS (Global Business Services) segment.
Optevia is a SaaS integrator that specializes in delivering Microsoft (MSFT) Dynamics CRM solutions to government and public sectors in the UK (EWU). Commenting on the Optevia acquisition, Joanna Davinson, IBM public sector leader for Europe (EFA), stated, “This strategic acquisition will help strengthen IBM as a ‘software as a service’ provider and global software integrator.” Salesforce.com (CRM) dominates the SaaS space.
IBM targets public sector with Optevia
Optevia, founded in 2001, was one of the four organizations that helped Microsoft to launch its Microsoft Dynamics CRM in the UK market in 2004. Optevia has a dominant presence in the UK public sector with a diverse range of clients like local government, health services, housing bodies, emergency services, regulators, and transport authorities. Some of its prominent customers include Kent County Council, HS2, the Welsh Assembly, Kent Fire and Rescue, Manchester City Council, Ofsted, and the Inland Revenue.
With Optevia’s acquisition, IBM not only gets to develop cloud-based CRM solutions, but the acquisition also boosts its presence in the public and government sector. Davinson stated, “By acquiring Optevia, IBM will be able to provide Public Sector clients and prospects with a range of unique, industry-focused CRM-based solutions.”
Later in the series, we will discuss how Optevia fits into IBM’s strategic imperatives, which the company is relying on to grow its revenues.