uploads/2016/03/Google-analytics-3601.png

Here Comes the Newbie: Google Analytics 360

By

Updated

Google Analytics 360

Google (GOOG) (GOOGL) has recently launched a new marketing tool, Google Analytics 360, which integrates tools designed to help marketers measure campaigns, collate data from various sources, and exchange insights for programmatic marketing.

Here Comes the Newbie: Google Analytics 360

Article continues below advertisement

Integrating data, data management, and data visualization

Google Analytics 360 Suite integrates Google Analytics Premium or Google Analytics 360, Adometry, and four new tools including the following:

  • Tag Manger 360, which provides an easy way to gather information
  • Audience Center 360, a data management platform
  • Data Studio 360, a tool for data visualization
  • Optimize 360, which enables marketers to customize websites according to user interests

Adometry, a marketing attribution firm, was acquired by Google in 2014 and is now called Attribution 360.

Survey says

In association with Forrester Research, Google conducted a survey, the results of which showed that 84% of marketers believe their data sources lack the required integration. Google Analytics 360 aims to address this through its linked platforms, which enables users to transfer data between the six programs of the suite seamlessly. Google Analytics 360’s limited beta version is available to users in America and Canada. Its final version is expected to be available by calendar 3Q16.

You might consider investing in the PowerShares QQQ Trust, Series 1 ETF (QQQ) to gain exposure to Adobe (ADBE). The company makes up 0.84% of QQQ. Investors looking for application software exposure to companies like Oracle (ORCL) and Salesforce.com (CRM) might also consider this ETF. Application software makes up ~24% of QQQ.

Continue to the next part for a closer look at the competition in the marketing cloud.

Advertisement

More From Market Realist