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Facebook Sports Stadium: Will New Feature Attract Sports Fans?

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Facebook (FB) has come up with a new feature called Facebook Sports Stadium. Its purpose is to attract sports fans to follow play-by-play updates, live scores, and commentaries on games. The new feature will allow users to share player statuses and videos as well as discuss major sporting events with fans and followers.

The company will deliver online content for sports events. It’s licensing game data from Sportrader. The feature will be available for Apple’s (AAPL) iOS platform. Later, it will be rolled out for Google’s (GOOG) Android.

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Facebook follows Twitter and SnapChat

With Facebook Sports Stadium, Facebook is entering Twitter (TWTR) territory. The microblogging site gives live tweets on games. Like Twitter, Sports Stadium will post information in reverse chronological order so users can relate their posts to the ongoing game. Twitter’s similar feature is Moments, which it launched last year. SnapChat also offers a similar feature called Live Stories for major sports events to attract users who want to share their TV experience in the form of text or pictures.

According to Facebook, during the 2014 World Cup, around 350 million people posted comments during the month-long tournament. Approximately 65 million people discussed the Super Bowl in 2014. The company plans to leverage its Sports Stadium feature for other popular sports events such as cricket outside the United States.

Facebook (FB) constitute 4.3% of the PowerShares QQQ ETF (QQQ).

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