Android switch rate is at 26% for iPhone 6s and iPhone 6s Plus
According to a report from Consumer Intelligence Research Partners, mobile phone users are switching to iPhones at a fast rate. This is one of the most important growth drivers for Apple. It will impact Android (GOOGL) negatively in the long run.
As you can see in the graph below, 26% of users who bought the iPhone 6s and iPhone 6s Plus switched from Android. This number increased from 12% when Apple released the iPhone 6 and iPhone 6 Plus in 2014. In 2013, 23% of users who bought the iPhone 5s or iPhone 5c switched from Android.
Apple gained US smartphone market share in 2015
Apple (AAPL) is the number-one smartphone manufacturer in the United States with a market share of 44.1% at the end of August 2015. This compares to a 43.5% market share at the end of May 2015. Samsung’s (SSNLF) market share fell from 28.7% to 27.4% in the same period.
In terms of operating systems, Android leads the way with 51.7% compared to 52.1% in May 2015. Apple is in second place with 44.1%, followed by Microsoft (MSFT) and Blackberry (BBRY) at 2.9% and 1.2%, respectively. According to comScore.com, 191.1 million people in the United States owned smartphones in the quarter ended August 2015, which suggests a market penetration of 77%.
Microsoft constitutes 8.6% of the iShares S&P GTSI Technology ETF (IGM).