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iPad Pro Expected to Help Apple Gain Market Share

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Apple iPad market share fell in 3Q15

According to IDC (International Data Corporation), Apple’s (AAPL) share in the tablet market fell from 22.1% in 3Q14 to 20.3% in 3Q15. Shipments fell from 12.3 million units to 9.9 million units in the same period. Other major players in the tablet segment include Samsung (SSNLF), Lenovo (LNVGY), Asus, and Huawei, with market shares of 8%, 3.1%, 1.9%, and 1.8%, respectively.

In its research report, IDC stated, “Apple still holds the top position in the worldwide tablet market, although the days of deifying the iPad as the ultimate tablet may have come to an end. Apple’s self-cannibalization and increasing competition from PC vendors with detachable tablets have both contributed to a decline in iPad shipments. However, the impending launch of the iPad Pro may serve as a silver lining as the market shifts towards productivity-enabling devices.”

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iPad Pro was launched in November 2015

The iPad Pro is a 12.9-inch tablet, bigger than iPad Air’s display of 9.7 inches. Apple expects the iPad Pro to thrill consumers and enterprises alike. Apple believes that enterprises will favor the iPad Pro since more than 325,000 professionals can now access financial data with the help of its Bloomberg professional app (application).

Due to the increasing potential of large tablets, Microsoft (MSFT) introduced its Surface Pro 3 tablet in 2014 and the Surface Pro in October 2015.

Apple comprises 8.6% of the iShares Russell Top 200 Growth ETF (IWY).

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