Apple Is in the Negative for the First Time since 2008


Jan. 6 2016, Updated 12:11 p.m. ET

Apple took a 3.8% fall in 2015

Although Apple (AAPL) has continued to post record-breaking earnings in 2015, it still fell by 3.8% for the year. Apple’s stock price closed at $105.26 on December 31, 2015, down from $109.33 on January 2, 2015. It generated negative calendar year returns for the first time since 2008 when Apple stock fell 56.9%.

In comparison, peer companies Hewlett-Packard (HPQ) and SanDisk (SNDK) fell 35% and 44%, respectively, in 2015. Apple makes up 16% of the Vanguard Information Technology ETF (VGT) and 11.4% of the iShares Morningstar Large Growth ETF (JKE).

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Apple Watch was expected to drive revenue growth in 2015

In January 2015, Evercore analyst Rob Chira expected Apple Watch to constitute 4% of Apple’ revenues in 2015 and 36% of its growth YoY (year-over-year). In comparison, the iPhone was expected to comprise 60% of Apple’s revenue. Apple Watch shipments were forecast at 18.5 million units in 2015 and 22.9 million units in 2016.

“(Apple has a) proven ability to develop intuitive software UIs and design tech products that are fashionable as they are functional,” Chira wrote. “We think focusing on smartwatch specs misses this ‘fashion intangible,’ likely the most important factor in ultimate adoption, yet we see Apple as the one company that could make smartwatches cool.”


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