Moments could be a game changer for Twitter
As discussed in the previous part of the series, Twitter (TWTR) officially released its new Moments feature one day after Jack Dorsey took over as Twitter’s permanent CEO (chief executive officer).
Moments could help to boost user growth for Twitter. Over the years, Twitter has been struggling to win new users and retain existing users. As per a report from Business Insider, more than 1 billion users have visited Twitter but have chosen to exit without signing in.
Moments will showcase live stories with images and videos. This will enable users to follow events in real time and prompt users to sign in and interact over the platform.
Increased interaction with posted content on Twitter’s platform will encourage users to retweet and invite friends interested in a specific content type. The content could be a live event such as an NFL game or the Academy Awards.
User engagement strategies
In the past, Twitter changed its user profile page to engage logged-off users. The changes included larger photos and more tools to highlight tweets, which resulted in an increase in a number of metrics, as can be seen in the above graph.
Chris Sacca, a well-known Twitter investor, pointed to live events as Twitter’s bright spot. He also mentioned that Twitter currently lacks the tools to help users pull up relevant information about a live event and thus target the right accounts.
Facebook (FB) is also venturing into the live events space with its FB Newswire, powered by Storyful. Apple (AAPL) plans to hire actual humans to edit and organize content. Snapchat and LinkedIn (LNKD) are also using human editors. Snapchat is hiring journalists to edit content regarding the upcoming US elections.
Snapchat has emerged as the third-highest–valued startup, after taxi-booking app Uber Technologies and Chinese (FXI) smartphone company Xiaomi.