Electronic Arts: Over 30 years in gaming
In this series, we’ll compare the performance of gaming industry companies such as Electronic Arts (EA), Activision Blizzard (ATVI), and Zynga (ZNGA).
Electronic Arts is a US-based developer, marketer, and distributor of video games. The company, headquartered in Redwood City, California, was founded in 1982. Electronic Arts was a market leader of early home personal computer games and is well known for promoting its designers and programmers. The company’s portfolio includes famous games such as Madden NFL, NHL, FIFA, SSX, and NBA Live.
Electronic Arts currently has a market cap of $20.62 billion.
Activision Blizzard’s market cap leads
Activision Blizzard is the world’s largest interactive gaming company. Activision Publishing, a video game publisher, founded in 1979, merged with games developer and publisher Vivendi Games in 2008 to form Activision Blizzard. In 2013, Activision Blizzard split from Vivendi. Under its subsidiaries, the company publishes games such as the Call of Duty and Skylanders series. Headquartered in Santa Monica, California, it has a market cap of $20.87 billion.
Zynga’s spectacular growth
Zynga was founded with the launch of Zynga Poker in 2007 and is headquartered in San Francisco. Since then, the firm has seen spectacular growth in its Poker segment, and more importantly, in its Social Casino segment. The company has expanded its footprint in this space with the addition of Hit It Rich! slots and more recently, with Wizard of Oz slots—both growth drivers in the mobile category.Zynga has a market cap of $2.34 billion.
Activision makes up 0.33% of the Power Shares QQQ Trust, Series 1 (QQQ) and 0.93% of the First Trust ISE Cloud Computing Index ETF (SKYY).