Cisco and Apple’s Alliance
Apple (AAPL) recently teamed up with Cisco (CSCO) for its iOS for enterprises. According to Apple’s press release on August 31, 2015, “Apple and Cisco today announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone with Cisco enterprise environments and providing unique collaboration on iPhone and iPad.”
Highlighting the prevalence of iOS enterprise use, Tim Cook, CEO of Apple, said, “iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy.”
Declining share of iOS for enterprise
According to a report by Good Technology, iOS dominated the enterprise mobile space in terms of device activations in 2Q15. As shown in the above chart, in terms of mobile device activations, iOS had a predominant 64% share in the enterprise market in 2Q15. The second prevalent operating system was Google (GOOG) (GOOGL) Android, with a 32% share. The smallest player among the top three in this space was Windows (MSFT) in 2Q15.
However, according to the same report, the share of iOS in device activations continued to shrink quarter-over-quarter, although at a faster rate, in this market in 2Q15. In 1Q15, the iOS share in this market was 72%.
Good Technology’s report notes that in the tablet space for enterprises, the share for Windows and Android continued to grow. In 23Q15, Windows and Android had quarterly activation shares of 11% and 25%, respectively, in this market. Meanwhile, the share of iOS in tablets in this market declined to 64% in 2Q15 from 81% in 1Q15. This report excluded BlackBerry (BBRY) while calculating different metrics for the enterprise mobile market.
You can take a diversified exposure to Apple by investing in the SPDR Dow Jones Industrial Average ETF (DIA). DIA held ~4.6% in Apple on July 31, 2015.