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Apple Boosts New iPhones with A9 Chip and Better Photo and Video


Sep. 25 2015, Updated 2:08 p.m. ET

Live Photos, 4K videos, and higher megapixel cameras

In the new iPhone 6S and 6S Plus, Apple (AAPL) boosted the photo and video experience with Live Photos and 4K videos. According to Apple, “Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.”

Also, 12-megapixel iSight and 5-megapixel FaceTime cameras boost the new iPhones. The previous models, iPhone 6 and iPhone 6 Plus, have 8-megapixel iSight and 1.2-megapixel FaceTime cameras.

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More firepower in iPhone 6S and 6S Plus with A9 chips

Apple also added relatively more efficient A9 processors in its new iPhones. The iPhone 6 and iPhone 6 Plus have A8 chips. As you can see in the above chart, A9 chips are more efficient than A8 chips. The A9 chip’s CPU (central processing unit) performance is 70% more compared to the A8 chip. Its GPU (graphics processor unit) performance is also better than the A8 chip by 90%.

Will Samsung produce the succeeding generation of A9 for Apple?

According to a report by AppleInsider, Samsung (SSNLF) and Taiwan Semiconductor Manufacturing (TSM) is reportedly producing the A9 chips. However, the relationship between Apple and Samsung for the production of the succeeding generation of A9 chips may change.

According to the report, TSM, the Taiwan-based semiconductor foundry, will be the sole supplier of the new A10 processors to be used in the next-level models of iPhones.

You can take a diversified exposure to Apple by investing in the SPDR Dow Jones Industrial Average ETF (DIA). DIA held ~4.6% in the company on August 31, 2015.

Alternatively, you can consider investing in the SPDR S&P 500 ETF (SPY). SPY held ~3.7% in the company on the same date.


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