uploads///Media video streaming pricing

Why Apple May Not Launch Its Web TV Service this September


Aug. 18 2020, Updated 5:31 a.m. ET

Apple may launch its web TV service next year

September is very important for Apple (AAPL). It’s when the company announces its new version of the iPhone every year. This year, Apple is expected to announce the iPhone 6S and iPhone 6S Plus smartphones. Another major announcement that analysts were expecting from Apple this September was of a web TV subscription service.

But, according to a report from Bloomberg citing people familiar with Apple’s plans, Apple’s now aiming to launch this service by next year as talks with TV networks are going slow.

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Apple’s web TV service may be priced at $40 per month

The report also mentions that the web TV service from Apple could be priced at $40 per month. This looks expensive when we compare it with similar services provided by other players. For example, a few months ago, Time Warner (TWX) launched HBO Now, an Internet streaming service, priced at $15 per month. Dish Network’s (DISH) Sling TV provides video streaming from 16 channels for $20 per month.

The chart above shows the major providers and their monthly fees. Netflix (NFLX) provides its video streaming service for $7.99–$11.99 per month. Netflix’s $11.99 service is intended for users who watch content on a 4K TV. To get diversified exposure to Apple, you can invest in the PowerShares QQQ Trust, Series 1 ETF (QQQ). QQQ invests 14.3% of its holdings in Apple.


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